Fast Effective Evaluation

Improve wellbeing and engagement by
measuring what really matters to people.

What We Do

We measure and analyze wellbeing factors to improve decision making for companies, organizations and policy makers.

Learn how to keep your promising employees in for longer time, and grow resilience from competing companies.


Get a better view on how to increase productivity amongst your employees, while improving cost-benefit ratio.


Understand the different needs of different people, to provide a more satisfactory work/community environment.


Make your people into members of a community – where each member has hisher special contribution.


Use everything mentioned here to elevate your people, and to take your businesscommunity to the next level!

How We Do It


We collect reliable data, while taking your specific drivers into account, to create a fast, effective evaluation of wellbeing in your organization.


We use our cutting-edge technology to analyze the collected data, crossing it with the science of wellbeing to identify early warning signs and potential successes in the near and far range.


We translate these insights into customized recommendations, that would enable you to address what really matters to your most valuable resource – your people.

About Us

The Story of BBetter

BBetter was born out of a combination of well-being science and business needs. Two seemingly different worlds connected through the common denominator of a need to better understand people to make better decisions. We believe that without taking general well-being into consideration, the picture is half-full, and the glass is half empty. With this vision in mind, we developed BBetter to enable measuring impact of actions on people, communities, businesses and organizations. We harness the science of wellbeing to produce a healthier, more engaged culture that would benefit all sides.

Emily Neilson-Winkler

CEO & Co-Founder

Emily is our Chief Executive Officer and one of the company’s founders. Emily is a serial entrepreneur with an incredible record of achievements in the business world. For the majority of her career, she has focused on high impact service companies. Her background extends from strategic consulting for governments and companies working in the public sector, to facilitating and managing business ventures between special solution companies and emerging market needs. She is now focused on helping those decision-makers she has worked with on so many ventures make better decisions and create better environments for their people and communities. Her knowledge of business methods and growth is taking BBetter to extreme heights.

Dr. Anat Itay-Sarig

Chief Scientist & Co-Founder

Anat is our Chief Scientist, and the absolute go-to in everything that is well-being. She has an extensive background in research and implementation of cutting-edge wellbeing measurements worldwide. She received her Ph.D. from the Hebrew University in Jerusalem, and conducted research at University College London, UK. In addition to her being an adjunct professor of wellbeing and policy at various universities in Israel, she has also advised multiple government ministries, global organisations such as the OECD, international NGOs and companies on how to measure wellbeing, align SDGs with organisation goals, and so on. She is a popular speaker on the topic in forums around the world. Her unique expertise provides BBetter with constant progress of wellbeing science to provide meaningful analysis for our clients.

Want to BBetter?

Contact Us Now & Start to Boost Your Wellbeing for Greater Success!